The Senior Manager, Product Development Owned Brands is responsible for growing this critical company initiative. Working across the organization, this individual will develop strategy, produce research to customize assortments, communicate product needs and help guide the marketing efforts.
A successful Senior Manager of Owned Brands is highly creative and knows what is trending. This individual must have the innate ability to be agile in an ever-changing environment. It is critical that the Senior Manager have strong relationships with brands and manufacturers.
Manage the optimum product assortment to maximize the customer opportunity and Vitamin Shoppe s productivity
Conduct consumer research to further gain a deeper understanding of our target customer, ensuring innovation pipeline is compelling, trend-right and on-brand
Gather customer data, desires and needs and bring these concepts back to the Private Brands teams with a clear and succinct recommendation, scope of opportunity and plan
Clearly understand Vitamin Shoppe s strategy and approach to personalization and recognize new opportunities, work with assigned medical/nutritionist advisors to introduce and improve on current state
Assessing client needs, using a consultative approach and an understanding of the challenges faced by their business or industry to link our products to their business success
Develop an exceptional understanding of, and staying current on, the product functionality and its application to specific clients
Manage and own communication regarding wholesale and personalization regarding changes to existing items, new items, content needs, formulas, etc.
Identify white spaces within a product assortment, and then propose disruptive, on-brand ideas that will drive market share growth.
Evaluate what is working from an assortment standpoint with each key customer group to keep the offerings fresh while understanding what did not work and why.
Provide assistance to developing sales strategies across categories
Ensure products meet client expectations. Gather feedback and requirements; communicate changes to the development team; and oversee seamless, high-quality rollouts to on-time and on-budget conclusion
Develop and maintain product launch timeline and product specifications to relevant internal teams, such as marketing, inventory, logistics
Bachelor s degree required or revelent work experience
Minimum 5+ years of product development experience
Formulation, packaging and product marketing experience
Ability to prepare a product road map and timeline with budgeting
Demonstrated experience in managing product gross margin and operating expense
Highly organized and results driven with the ability to handle competing priorities
Proven exceptional communication skills, both verbal and written at all levels
Autonomous work style possessing strong sense of collaboration, creativity and results driven
Exceptional problem solving and negotiating skills
Strong Excel and PowerPoint skills
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.